9 until 13 March, 2016

Wadden Sea World Heritage presents itself at the ITB Berlin

The Wadden Sea World Heritage will be present at the ITB Berlin, with plenty of activities for both tourism professionals and individual visitors. Whether you are interested in sustainable tourism based on nature, or you want to discover how you could spend the perfect holiday in this unique World Heritage site, be our guest at the ITB Berlin! You can find us in Hall 4.1, booth 227.

Programme for tourism professionals: 9–11 March

There is a place where heaven and earth share the same stage

From Wednesday till Friday, the Wadden Sea World Heritage has a full programme for tourism professionals who want to learn more about the potential that the World Heritage status offers for the development of sustainable tourism in the Wadden Sea World Heritage destination, and which lessons can be learned for other protected natural areas in the world. How does sustainable tourism work in reality? How can win-win alliances between business and nature be shaped? And how can this be put in practice in the Wadden Sea area?

Wednesday, 9 March 11.45-12.00 Inaugural Film Hall 4.1, stage area
  12.00-12-30 Keynote address (Peter Südbeck, Wadden Sea National Park Lower Saxony) Hall 4.1, stage area
  12.30-13.00 Keynote address (Peter Debrine, UNESCO World Heritage and Sustainable Tourism) Hall 4.1, stage area
Friday, 11 March 13.00-14.00 Master class - Linking tourism and conservation Hall 4.1, stage area
  16.30-17.30 Panel discussion ITB Berlin Convention Hall 7.1, Auditorium New York 3
  17.30-18.00 Meet the panellists at the Wadden Sea reception Hall 4.1, booth 227.
Permament exhibition   UNESCO Marine World Heritage - Safeguarding the Crown Jewels of the Oceans Hall 4.1, booth 208

For the programme flyer, please click here.


On Wednesday 9 March, Wadden Sea World Heritage will participate in the 11th Pow-Wow for Tourism Professionals, which focuses on the importance of water within the international travel industry. With the title ’Cherishing Earth’s water resources – the blue planet amidst water abundance and scarcity’, the Pow-Wow offers a series of information-packed lectures and lively debates, which will allow visitors to find out more about sustainable and responsible tourism, protecting natural resources. On a Pow-Wow with such a topic, of course the Wadden Sea World Heritage could not be absent!

11:45–12:00 – INAUGURAL FILM
The UNESCO World Heritage Marine Programme
A journey to three exceptional World Heritage Marine Sites

This film, narrated by Giselle Bündchen, tells success stories of marine world heritage protection. Enjoy this 4-minute film which showcases major conservation achievements in three World Heritage Marine Sites. At the end of the film, Ms. Bündchen invites you to participate in the work to ensure the protection of marine World Heritage sites.

12:00–12:30 – KEYNOTE ADDRESS
The Wadden Sea World Heritage – A place where heaven and earth share the same stage
(Peter Südbeck, Administrative Director, Wadden Sea National Park in Lower Saxony, Germany).
Hall 4.1, stage area

The Wadden Sea is a truly unique landscape of global importance, and has been voted one of the most beautiful World Heritage sites (Conde Nast Traveler, 2014). However, the Wadden Sea is also a fragile environment, home to many endangered species. It needs our collective management and protection, to the benefit of current and future generations. Discover this natural treasure that is just around the corner! 

12:30–13:00 – KEYNOTE ADDRESS
UNESCO World Heritage Sites – Irreplaceable treasures and the challenges of tourism
(Peter DeBrine, Programme Specialist, UNESCO World Heritage and Sustainable Tourism).
Hall 4.1, stage area

World Heritage properties are important travel destinations that, if managed properly, have great potential for local economic development. The UNESCO World Heritage and Sustainable Tourism Programme presents a new approach based on dialogue and stakeholder cooperation.


Friday, 11 March 2016


13:00–14:00 – MASTER CLASS
Linking tourism and conservation
(Hall 4.1, stage area)

In this master class, you will be able to discover more about sustainable tourism from the following two lead experts:

• Peter Prokosch, Co-Founder and Chairman of the Board of “Linking Tourism and Conservation”;
• Adam Markham, Deputy Director, Climate and Energy Programme, Union of Concerned Scientists.

Tourists are increasingly looking for places where they can enjoy unspoilt nature and the richness of biodiversity. This master class provides a unique opportunity to learn more about the compelling idea that tourism, the industry that benefits so much from protected natural areas, has a critical role to play in ensuring their sustained and effective management.

The first part of the master class will be led by Dr. Peter Prokosch, representing the global initiative “Linking Tourism and Conservation” (LT&C). He will present examples of protected areas where nature preservation and tourism go hand in hand, and discuss possible incentives and mechanisms to replicate these examples.

The second part of the master class will focus on the growing consequences of climate change, which are currently threatening some of the most iconic natural sites in the world. If future generations are to experience the joy and wonder of these extraordinary places, we must fully understand the impacts of climate change and build resilience for tomorrow.

UNESCO World Heritage Sites, irreplaceable treasures - Benefits beyond borders?
Hall 7.1a, Auditorium New York 3

This dialogue among experts from different disciplines looks into the broad experiences of different World Heritage sites. This side event will cover aspects such as: sustainable development, benefits to local communities and ecosystems, conservation of cultural and natural heritage, and ways to involve the private sector.

Rüdiger Strempel, Secretary, Common Wadden Sea Secre

Malcolm Bell, Chief Executive of Visit Cornwall;
Peter Debrine, UNESCO World Heritage Centre;
Christiane Paulus, Deputy Director, Nature Conservation, Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (Germany);
Birgitta Ringbeck, Federal Foreign Office (Germany);
• Jaap Verhulst, Head of Delegation, Ministry of Economic Affairs (Netherlands);
Stefan Winghart, Niedersächsisches Landesamt für Denkmalpflege.

17:30–18:00 – RECEPTION
Meet the panellists
Hall 4.1, booth 227

Shortly after the panel discussion, you are warmly invited to come  to our booth (Hall 4.1, booth 227), for a Wadden Sea reception. You will be able to meet the panellists while enjoying a good glass of wine, sponsored by Edition Wattenmeer. Don´t miss out!


EXHIBITION - UNESCO Marine World Heritage
Safeguarding the Crown Jewels of the Oceans
Hall 4.1, booth 208

70% of the surface of our planet consists of oceans and seas, so it shouldn´t surprise that a significant share of our world heritage is located in marine areas. During the ITB, the Common Wadden Sea Secretariat exhibits stunning pictures and maps from several marine world heritage sites, with interesting background information on the marine life at these locations. The sites are recognized for their outstanding beauty, exceptional biodiversity, or unique ecological, biological or geological processes. Unique places, like the Galápagos Islands in Ecuador, the Tubbataha Reefs Natural Park in the Philippines, and our own Wadden Sea, make up the world’s marine heritage and are waiting to be discovered by you!

Explore the 47 coastal and marine World Heritage sites that represent the  'Crown Jewels of our Oceans'!

General Public Days, weekend highlights, 12-13 March

Over the weekend, 12 and 13 March, Wadden Sea World Heritage welcomes individual visitors with a range of events for young and old, from prize draws to culinary experiences. All activities will be in German, and the full programme can be found on our German webpage.


Our participation at the ITB was made possible with the support of the Trilateral Cooperation on the Protection of the Wadden Sea, the UNESCO World Heritage and Sustainable Tourism Programme, the Messel Pit World Heritage site, and PFD Publications Ltd.´s World Heritage Magazine.