Communication Strategy Trilateral Wadden Sea Cooperation
The present communications strategy is, after the analysis, the second part of the communications concept which shows the way to solving communication problems and to change. The key task of strategic communication, in addition to the conveying of information, is the measure of opinion making. A clear profile of the cooperation becomes discernible through the formulation of key message. Thus internal communication is strengthened and the foundation for successful external communication is laid. Information modules on the main topics of the TWSC that are specific to target audiences and to specific situations constitute a system of rules for the well-targeted conveying of content that is to be communicated.