2020 has been characterised by the devastating effects of the Covid-19 pandemic. All over the globe tourism enterprises have been affected, some more than others. The online publication “Adapting to Covid-19: How local tourism businesses cope” highlights some of the coping strategies and solutions developed by small and medium-sized businesses (SMEs) in touristic nature areas. The brochure shows five examples from two pilot regions of the Interreg project “Prowad Link”: the Wash/ North Norfolk Coast and the Geiranger Fjord. The publication is a living document to which new examples will be added with the aim to inspire other entrepreneurs to draw opportunities from the crisis.
The stories in the publication range from a brewery changing to home delivery, a camping site switching from international to national customers to a hotel having to change their “production line” in a week. Additionally films and webpages are liked with each case for further information and impressions.
The publication was compiled by the project partners University of Groningen and Norwegian University of Science and Technology in the framework of Prowad Link. The transnational Interreg project aims to unlock the potential of nature as a driver for jobs and sustainable development. This is achieved by working directly with SMEs to develop nature as a brand, creating mutual benefits for SMEs and the natural environment. 14 partners from five countries (Denmark, Germany, Netherlands, Norway and United Kingdom) are working in collaboration to build knowledge about sustainable business operations in touristic nature areas and to develop sustainable products and services.